TradingLeagues started with a mission to empower all users who still find hassle in stock trading. However, with a diverse mix of experienced investors, day traders, and also inexperienced users, the level of engagement per user has become complicated. Aiming to be the one-stop destination for everyone who looking to participate with the financial markets, TradingLeagues will optimize stock trading activities and create an immersive experience for all users.
Stock market trading is becoming increasingly popular across the world, particularly in India. Millennials and the younger generations are turning to the stock market to supplement their income from daily jobs, due to increased stock market awareness and simple access to low-cost trading services. As a result, we began our research by conducting workshops and communicating with our stakeholders to better understand our core customers, their workflows, pain points, technical constraints, product goals and their expectations.